Before joining MerchantCantos, Jeff was President of Forum Media, the multimedia division of Forum Strategies & Communications, a strategic communications and outreach firm based in New York City. In this role Jeff was responsible for planning and executing multimedia strategies using cutting-edge media concepts and new media tools. Jeff began his career in broadcast news with the Fox News organization in Washington DC where he held numerous editorial positions, from field production to working on the assignment desk. In 1993 he joined Medialink Worldwide and was responsible for refining the company’s media relations and monitoring capabilities. Jeff is a graduate of the George Washington University and holds a Masters degree in communications from The New School in New York City.
Jeff’s clients have included AB Inbev, Chrysler, Daimler, ExxonMobil, Jaguar Land Rover, General Mills, General Motors, Olympus, Philips North America, and Starwood.