James has over 20 years’ global communications experience working for both agencies and clients. Most recently he was Digital and Social lead at Fishburn, and before that Head of Digital at Network Rail (the UK rail network) advising the company, industry and government on digital information provision. Previously James was Global Client lead across WPP’s global Jaguar and BAE Systems business.
Writing and publishing global content can be one of the biggest challenges internal comms teams face, with many firms typically producing at least one article per day, in several different languages. James McCobb details how Brunswick Digital is helping small teams publish content on a global scale with the help of AI.
By James McCobb
26 April 2022