Our thinking

EU Consumer rights

EU Consumer and marketing rules fit for purpose… almost.

After a two-year evaluation, EU regulators have concluded that  existing consumer and marketing laws must be applied more effectively, communicated better and adapted to ensure that consumers continue to be  equally protected in the emerging multi-channel marketplace.

In their Report issued on 29 May, regulators point to discrepancies between consumer protection online and offline. They argue that this is also being compounded by the convergence of consumers and traders in the developing gig economy.

In response, they have committed to proposing guidance and considering changes to existing laws before the end of 2017.

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