Elizabeth Liang

Director, Hong Kong

Elizabeth joined Brunswick in 2010 and has experience working across the financial services market, with a focus on corporate positioning, stakeholder and media engagement.

Elizabeth supports a wide range of clients including Richard Li’s private investment company Pacific Century Group, UK-based insurer Prudential plc and Hong Kong’s Bank of East Asia, who has been facing opposition from activist shareholder Elliott Management. She has also advised on the rebranding and positioning of the pan-Asian insurance group FWD, and previously supported DFS Group, the world’s leading luxury travel retailer, where she provided advisory support on corporate level issues and media engagement initiatives.

Elizabeth also has experience in crisis management and M&A transactions, including Prudential’s attempted acquisition of AIA, Yum! Brand’s privatization of Little Sheep Hotpot and BGI-Shenzhen’s acquisition of Complete Genomics, the first ever Chinese acquisition of a US-listed company. Working with private equity firm TPG, Elizabeth also has experience across various transactions in the financial, consumer and healthcare space. She speaks English, Cantonese and Mandarin.