Brunswick's Digital Investor Survey has been tracking digital and social media behavior of buy-side investors and sell-side analysts around the world for a decade.
The results have found that digital usage among investors for research is now ubiquitous, with 98% reporting that they use digital sources to investigate and conduct research. Moreover, most investors (88%) are making decisions based on information they have learned online. This is up from 70% last year and represents a huge change since 2015, when only 41% made investment decisions from digital sources.
Speaker: Marshall Manson
Marshall leads Brunswick’s Digital specialty in the UK, Europe and other key markets. Before joining Brunswick, Marshall was UK CEO of Ogilvy Public Relations and EMEA Managing Director of Social, Digital and Content for Ogilvy & Mather. At Ogilvy, Marshall led digital and social media initiatives for British Airways, BP, Irish Life, Safaricom, and many others. Prior to Ogilvy, Marshall was EMEA Managing Director of Digital for Edelman, where he advised clients like Diageo, the BBC, BAE Systems, and Unilever on digital strategy and execution.