Recent projects include employee engagement, naming and brand architecture for GAME Digital; a brand development for the consumer association, Which?; naming, identity and packaging design for a new children's drink, Tata Global Beverages and the launch of a new shop in shop retail concept for Tesco Bank.
At MerchantCantos, Carly is responsible for leading the Business Development function where she develops relationships with new clients and promotes the agency through the marketing function. During the new business process she works with the client teams to ensure we always match the best possible people to any given brief.
Carly began her career in advertising at JWT and then broadened out her experience across other disciplines in order to reflect the changing agency landscape. This included digital, brand, PR and corporate comms agencies, providing her with a sound understanding of how all these elements should come together in a truly integrated manner.