The business of business is not business. Business is part of the society, part of political developments and part of the world. Therefore business must be well anchored.

Carl Graf von Hohenthal

Senior Adviser

Carl is Senior Adviser in the Berlin office with a focus on public affairs. He provides strategic communication advice and senior counsel to private sector companies and other organizations. Carl is experienced in all kinds of communications, including crisis communications and issue management.

Carl joined Brunswick as a Partner in 2006 following 25 years in journalism. In 1984 Carl joined Frankfurter Allgemeine Zeitung (FAZ), Germany’s leading national daily and worked as a parliamentary correspondent in Bonn and Berlin. Carl became Deputy Editor-in-Chief of major daily DIE WELT in 2001 before joining Brunswick.