Alice founded and led her own consultancy, Alice Huntley Consulting, where she advised clients on how to use insight and innovation to bring powerful brand ideas to life and to drive behavioral change at scale.

Previously, Alice served as Director of Strategy, Global Markets, at BBC Worldwide, where she was responsible for growing the value of the BBC’s content brands and services in Europe, Asia, Africa and Latin America. Prior to that, Alice was Chief Strategy Officer at global marketing agency VMLY&R, where she worked with major brands and humanitarian and governmental organizations on landmark campaigns.

Alice has a master’s and a bachelor’s degree in Chinese Studies from the University of Cambridge.