Roya has been advising senior management for the past 25 years. After 15 years in financial public relations working on IPOs and M&As, Roya moved to Eurostar to lead the train operator’s cross border communications activities and launch the first phase of the UK high speed line. She then moved to Paris and joined Centre Pompidou at a critical moment in the institution’s development, just before its 30th anniversary. As director of communications, she was in charge of all areas of international PR, advertising and branding. After four years with Centre Pompidou, Roya set up her own cultural PR consultancy to advise clients on their communications requirements. Her clients included Qatar Museums Authority, Opéra national de Paris, Musée océanographique de Monaco and Enel.