Issue 2

Restructuring: Building The Best Comms Model

The restructuring of corporations, whether purely financial or in response to changed market conditions, is becoming one of the most complex and emotionally charged business challenges.

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Digital Dilemmas

Industry leaders, media commentators and Brunswick analysts consider some of the challenges of a fast changing online communications landscape.

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Arianna Huffington - Editor-In-Chief, Huffington Post

New media winners will combine new ways with the best practices of their traditional counterparts, she tells Brunswick Director Lane Hudson.

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Rise Of The Global Commentariat

The boundaries between financial reporting, in-depth analysis and independent commentary are becoming increasingly blurred.

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Wu Xiaobo - Blogger On Chinese Business And Economics

A personal view on the impact of blogging in China

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Oliver Michalsky - Deputy Editor, Welt Online

A personal view on the impact of new media in Germany.

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John Kennedy - Chairman And Chief Executive, IFPI

A personal view on what other communications businesses can learn from the music industry.

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Should CEOs Twitter

Twitter has taken the communications world by storm in 2009, influencing United States politics, mobilizing opposition to the Iranian government and fueling celebrity gossip.

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Mobilizing 15 Million Voices

Oscar Morales is hardly a household name outside his native Colombia – but for the Facebook generation at least he surely deserves to be.

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On/Off Annual Reporting

Many companies in the United Kingdom and North America rushed to embrace online annual reports in 2008 for the first time.

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Careful, It’s On The Record!

Text and video are the internet media of choice – but audio’s time is coming and it could be scary.

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Why Circulation Is Irrelevant

Don’t let declining numbers at traditional publications convince you that their influence is necessarily waning.

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A Guide To Guidance

In the wake of the economic crisis, companies should review the targets they share with financial markets in the future.

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Communicating To Public & Private Stakeholders

On September 23, 2008, I sat with Federal Reserve Chairman Ben Bernanke in a Congressional Hearing, urging congress to enact a proposed $700bn rescue package to stabilize the US economy.

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Gimme Shelter? Or Pump Up The Volume?

Many executives are poised to leave the anonymity of private ownership – but will their IPO message be clear and convincing?

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Tackling Beijing’s M&A Block

The decision of Chinese regulators in early 2009 to block Coca-Cola's planned $2.3bn purchase of leading local juice-maker Huiyuan has raised concerns in the minds of other would-be overseas-based acquirers.

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The Ties That Bind – Communication Through Neckwear

What a man wears around his neck may be more than decorative – in Britain at least it can demonstrate kinship with a sporting, educational or military group.

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