Brunswick Research has now released the findings of its first global poll among business journalists looking at the influence of social media on stories published via more traditional media channels. The survey found that on balance social media is seen as having a positive effect on the quality of journalism, and will be increasingly important to the angle and content of published stories. Overall, two-thirds claim to have written a story that originated via social media, giving rise to up to one in seven of all published stories.
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The poll of over 400 analysts and investors, first run in 2009, showed that while social media is still overshadowed in importance compared to information sourced direct from companies or from real-time subscription services, it does have an impact. For example, half of investors/ analysts claim to have investigated an issue further as a result of a blog posting for example, whilst almost one in five has made an investment decision or a recommendation after initially sourcing information from blogs. This research featured in Edition 3 of the Brunswick Review.
The AstraZeneca Innovation Survey provides insights into the varying perceptions of innovation around the world – based on opinion polling by Brunswick Research among 6,000 people in Britain, Sweden, the United States, India, China and Japan. It examines views on the most innovative countries, industries, professions and companies, and on what people see as the greatest innovations of the past 100 years. The survey findings were launched in December 2010 by David Brennan, Chief Executive of AstraZeneca.
Click here to view full details on the AstraZeneca Innovation Survey website.
CILT commissioned Brunswick Research to undertake a survey among its membership in order to canvass opinion to shape the Institute’s discussions with the Department for Transport ahead of the Government’s Comprehensive Spending Review. The results of the survey were profiled in a range of national broadcast and media publications. The survey found that transport spending that supports economic growth or reduces congestion should be the key priority in the Government’s Comprehensive Spending Review and that maintaining, and making the best use of the existing infrastructure was seen as a higher priority than building new capacity.
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WWF Forest Carbon Initiative commissioned Brunswick Research to conduct in-depth qualitative research with senior investors and investment analysts specialising in sustainability and the environment. The research was designed to help WWF understand views in the global investor community on the compliance carbon market as a funding source for REDD – proposals for a global policy framework for reducing emissions from deforestation and degradation. The research findings were used to inform WWF’s policy development and were shared publicly at the intercessional negotiation session for the UNFCCC held in Bangkok – part of the lead up to the Copenhagen climate change conference.
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The Engineering Our Future Report explores current attitudes towards engineering, and provides insights into how to inspire and attract tomorrow’s engineers. The report is based on extensive opinion research by Brunswick Research with young people, parents, teachers and engineers. Brunswick Research facilitated roundtable sessions for National Grid and the Royal Academy of Engineering to discuss the implications with stakeholders in the education and skills community. Brunswick Research subsequently worked with National Grid to develop a new set of programmes designed to address the challenge. The Engineering Our Future Report was launched publicly in September 2009 by Steve Holliday, Chief Executive of National Grid.
Click here to view National Grid Engineering Our Future webpage
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Brunswick Research polled consumers from across Europe on their personal financial situation and on their views of the wider economy. The survey also looked at current spending patterns, how they had changed as a result of the recession and how they would change once the recession had ended. Brunswick Research worked with AlixPartners to identify the implications for national economies and for particular industry sectors.
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NTR plc, the international renewable energy group, commissioned Brunswick Research to conduct a survey of U.S. business leaders on their attitudes towards climate change. Topics explored included the importance of climate change in business decision making, and the role of business and government in tackling it. The survey findings were shared with an audience of senior business leaders and policy advisors at an NTR sponsored lunch in New York on March 4, 2010. The event coincided with the launch of the NTR Foundation – established to help address climate change, resource sustainability and security of energy supply – and featured a panel discussion of the climate imperative and a keynote speech from President Bill Clinton.
Graeme Trayner, Partner at Brunswick Research, looks at the the issue of trust in British politics, and consumer attitudes towards the economy and business. This article was featured in the Association for Qualitative Research's journal, In Brief.
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