We work with companies to anticipate emerging debates, and to understand how those issues could impact upon a company’s profile or reputation.

Through research with opinion leaders from NGOs and think-tanks, or with leading-edge consumers, we can help explore sensitive issues and policy debates. We place an emphasis on understanding how audiences want you to respond to an issue.

We can also help companies use research to navigate crisis situations. We can conduct rapid response polling, focus groups or one to one interviews to gauge awareness of an issue, and to test perceptions towards a situation. Research can then be used to refine communications that address a crisis.