Louvre Abu Dhabi

One of the biggest stories in the art world in 2017 was the long-awaited opening of the Louvre Abu Dhabi in the United Arab Emirates, for which Brunswick Arts served as global communications agency.

Our team designed and implemented a global strategy, navigating stakeholders from government, media, art world, corporate partners, and the public. The project reframed the conversation around art and culture in the Gulf, positively centered Abu Dhabi on a global cultural map, and launched a national icon for the UAE to be proud of. Some 16,500 pieces of media coverage resulted, nearly 1,000 in the first 24 hours of the opening, with a total reach of nearly one billion.