Our thinking

Institutional Investor Viewpoints on Activism

A One-Size-Fits-All Approach to Activism Is Not Effective, Says Brunswick Global Survey of Investors

In today’s fast paced environment, it’s easy for business advisors to make assumptions about investor concerns.  We read all the letters that get issued, and we delive into historical voting records to try and figure out how to win activist engagements on behalf of clients.  But investor engagement is not one-size-fits-all and as U.S. style activism becomes more global, we need to evaluate what works in each market in terms of investor concerns and touchpoints.


So in November 2017, we surveyed 150 institutional investors around the world to dig into those regional nuances; to understand what types of proposals investors are most likely to support, and who they need to hear from in fights.  


Read a summary of the results here.

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