Brunswick 


  • About Brunswick
  • Our expertise
  • Our people
  • Insights & Brunswick Review
  • Group companies
  • Careers
  • Alumni
  • Contact
  • Site map
  • Home

Insights & analysis

  • Feedback
  • Surveys
  • Talking Points
  • Reports
  • Brunswick Review Issue 5
  • Brunswick Review Issue 4
  • Brunswick Review Issue 3
    • Contents
    • Features
      • Standing guard for standards
      • A calculated take on trust
      • Hearing China’s voices
      • Follow the leader
      • High Fidelity
      • Custodian of a Scandinavian icon
      • Analyzing the union
      • Blogging in Brussels
      • Mobilize everything
      • After the deal
      • The cultural world after the crunch
      • Anatomy of an announcement
      • Show then share
      • Socially responsible investing pays dividends
      • Greater than the sum of its parts
    • Research
      • Digital media and the investment community
      • Trust no one
    • Different take
      • Orchestral maneuvers
      • Float like a butterfly, sting like a bee
      • Devil in the detail
      • Figures of trust
      • Critical moment
  • Brunswick Review Issue 2
    • Contents
    • Chairman’s letter
    • Guest contributors
      • Climate change contributors
    • Brunswick feature writers
    • Climate perspectives
      • Introduction
      • Let's lower the curtain on the high-carbon era
      • The role of progressive states and provinces
      • China's new green
      • 20/20 vision
      • A sustainable global economy
      • Norway's route to low emissions
      • Building work
      • Time to pay up for the ecological crisis
      • A movie... not a snapshot
      • Chemical reaction
      • The long & the short of it
      • Investors as stewards
        • Dealing with the damage
      • No short cuts, please
      • Policy and the investor
      • Time to recognise forest carbon
      • The new climate for business
      • Time for a new manhattan project*
      • A fashionable future
    • Conversation & comment
      • Mark Thompson
      • Arianna Huffington
      • John Kennedy
      • Wu Xiaobo
      • Oliver Michalsky
      • Rise of the global commentariat
      • Should CEOs Twitter?
      • Mobilizing 15 million voices
      • On/off annual reporting
      • Careful, it's on the record!
    • Features
      • Why circulation is irrelevant
      • Restructuring: building the best comms model
      • A guide to guidance
        • Guidance at Unilever
      • Communicating to public & private stakeholders
      • The governance of not for profits
      • Effective board engagement with shareholders
      • What makes a great corporate affairs director?
      • Gimme shelter? Or pump up the volume?
      • Reflections of a Latin American leader
      • EU Financial Services Regulation – Moving beyond the crisis
        • An EU regulatory perspective
      • The new lobbyists
      • Tackling Beijing's M&A block
    • Research
      • Are analysts and investors engaging with new media?
    • Art profile
    • Different take
      • The ties that bind
        • Corporate tie etiquette
      • Poetry
      • Leading through literature
      • What we're editing
        • The new zero
        • International book award
    • The last laugh
  • Brunswick Review Issue 1
    • Contents
    • Chairman’s letter
    • Guest contributors
    • Brunswick feature writers
    • Q&A feature
      • Milestones
    • The big debate
      • Editor’s introduction
      • 01: Stephen Green
      • 02: Sir Win Bischoff
      • 03: Anthony Bolton
      • 04: Glenn Greenburg & Joshua Slocum
      • 05: David Faber
      • 06: John Duncan
    • Features
      • Playing happy families
      • Is there a bigger role for business in South African society?
      • One chair, many roles
      • Dubai, the reputational challenge
      • Unsolicited offers enter the mainstream
      • M&A communications in a downturn
      • A cross-cultural communications challenge
        • Media
      • The missing link
        • Checklist
      • Washington, DC 2009: The new order
      • Hard times for corporate responsibility?
        • Environmental reporting
      • When should companies apologize?
    • Research
      • But what shall we tell the staff?
      • Comply or communicate?
        • Overview of results
      • A growing role for business to forge the CR agenda
        • A diverse agenda
    • Art profile
    • Different take
      • Selling the Papacy
      • The dangers of corporate kissing
      • Diary of a talent hunt
      • Tough times, straight talking
      • What we have been reading
        • Life of a European Mandarin
        • Snowball: Warren Buffett and the business of life
    • The last laugh

Research

Add to download library
Add to print basket
Email this page
  • Go to download library
  • Go to print basket

Brunswick
Review
Issue two
Winter 2009

The shift in significance



Back to Research



back to top
  • Brunswick offices:
  • Abu Dhabi
  • Beijing
  • Berlin
  • Brussels
  • Dallas/Fort Worth
  • Dubai
  • Frankfurt
  • Hong Kong
  • Johannesburg
  • London
  • Milan
  • Munich
  • New York
  • Paris
  • San Francisco

  •  
  • Shanghai
  • Stockholm
  • Vienna
  • Washington DC
© Copyright of Brunswick Group LLP 2012
  • Terms & Conditions
  • Privacy Agreement
  • Accessibility
  • Site map