THE WHOLE NINE YARDS
Super Bowl-winning coach Brian Billick tells Brunswick’s Tom Williams about motivating millionaires, staying focused, and why the right questions matter as much as the answers
For hardened sports fans in the United States, the end of summer and onset of fall means one thing: the kickoff of the National Football League (NFL) season. Baseball may be America’s pastime and basketball its most successful sporting export, but for most fans in the States, football – American style – is king.
The pinnacle of the sport is the Super Bowl, the season’s final spectacle played in late January or early February, which has become a domestic and global broadcasting phenomenon, with this year’s event attracting a recordbreaking 111m television viewers in the US alone.
