THE MESSAGE HAS TWO FACES
Internal and external communications differ in subtle but important ways
Is there a difference between internal and external communications, or do we make an artificial distinction that is simply misleading?
Ask those responsible for internal communications at large companies such as Daimler and SAP and you find unanimous agreement that the story being told always needs to be the same, no matter who the audience. But there are subtle distinctions: the internal storyline tends to have a deeper level of detail, assumes a greater level of knowledge, and the message is often delivered in a more intimate format.
