STAKEHOLDERS DRIVE STOCK VALUES
Here is a bold statement:
Building cooperative relationships with external stakeholders can double the value of your company’s assets
That is a proposition not usually put in such stark financial terms, but understanding the real value of such efforts has become an increasingly central goal for company executives and shareholders.
The question I’ve sought to address through research is whether it is possible to go beyond broad statements such as, “It is in my company’s interest to foster a good relationship with local stakeholders,” and to be able to say something more definitive, such as, “Failure to engage effectively with stakeholders could wipe $100m off my company’s stock market value.”
