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  • Brunswick Review Issue 5
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  • Brunswick Review Issue 1

RENAISSANCE NEWSROOM

Under Robert Thomson, the Journal is redefining reporting for the digital age

Written by
Susan Gilchrist, US Managing Partner and Michelle Lee, Associate, Brunswick,
New York

Six decades ago, The Wall Street Journal was transformed from an esoteric "trade sheet" into what became the largest circulation newspaper in the US, revolutionizing business journalism. Bernard "Barney" Kilgore, the visionary Managing Editor who drove the paper's metamorphosis, once said, "A newspaper has to set a course and create the impression that it knows what it is about before it has much to sell."

Under Robert Thomson, the current Managing Editor of the Journal, Kilgore's adage still holds true, though the task of attracting and keeping readers in the digital age has become more complex and considerably more frenetic than it was in
Kilgore's time.

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