MAKING UP OUR MINDS
New thinking in psychology, neuroscience, and economics has far-reaching implications for understanding and building reputation
Starting with Edward Bernays, a nephew of Sigmund Freud and an early pioneer of public relations, manipulation of the mass unconsciousness to sell consumer products or political ideas has always stirred controversy. Bernays argued in the 1920s that “intelligent manipulation” of “the herd instinct” was a necessary part of democracy. But the events of the 20th century and the uses to which propaganda were put have tarnished that notion, and the controversy continues today.
