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  • Brunswick Review Issue 1

DIGITAL WATERCOOLER

Social media is transforming the company intranet from a dusty old file-sharing technology into a lively, people-driven environment

Written by:
Rachelle Spero and Anthony Applewhaite

Let’s face it, the days of the in-house newsletter as the main vehicle for employee communications are over. With so much happening online, companies need to find ways to harness the power and speed of social networking and this is especially true for internal communication.

Luckily there are more and more creative and thoughtful social engagement tools out there, and many corporations are looking at them to capture the popularity of online social interaction. However, many of these solutions live in what is commonly called “the cloud” – meaning they use multiple, interconnected virtual servers as opposed to a physical, corporate-owned network.

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