Chairman's Letter
A fridge magnet I came across in America exhorted me to “be the person your dog thinks you are ...” That personal aspiration is also a good goal for those responsible for the corporate character and reputation of large organizations.
It is particularly true in a world where the post-crash climate of public opinion and the growing influence of social media mean there is greater demand for transparency and openness. More than ever, people are interested in how you do business, as well as what your business does. The demands for companies to perform, and to have the highest ethical standards, will only increase. The essential question that stakeholders will ask more and more is, “What is your social purpose and social value?” And among the most interested and important stakeholders are those inside your organization.
