An organization’s every action or inaction conveys a message about the culture, vision and personality of the business and leadership to its most valuable resource: its employees. The world’s most successful companies know that communicating internally in a thoughtful and strategic way can have a direct impact on the bottom line.
From the motivational coach of a Super Bowl-winning football team to the CEO of a wildly successful online retailer, from the perils of corporate jargon to office buildings that “speak” to the occupants within, the following section focuses on the internal stakeholders who hold your business’s reputation in their hands.