Be transparent or be exposed
Digital natives are changing the world, using internet technologies to unite the aggrieved to bring down governments, companies and even each other. Successful institutions in the networked age will be those with an effective social media strategy that strive for transparency
In January 2011, a plane from Dubai landed at Cairo Airport carrying Google executive Wael Ghonim. The 30-year-old would have looked like any other global business traveller as he made his way into the Egyptian capital.
But rather than heading to a business engagement, Ghonim had returned to his homeland to join the growing anti-government demonstrations. Just two weeks later, Hosni Mubarak, the Egyptian President of three decades, resigned. Ghonim, who was almost anonymous until then, had become the face of the revolution that had overthrown a regime and reverberated across the Middle East.
