A fridge magnet I came across in America exhorted me to “be the person your dog thinks you are ...” That personal aspiration is also a good goal for those responsible for the corporate character and reputation of large organizations.
By Sir Alan Parker 01 December 2011
The “One Team” management initiative at Kingfisher, Europe’s largest DIY retailer, was not about touchy-feely team-building, CEO Ian Cheshire tells Brunswick’s Richard Lewis
01 December 2011
Zappos has a unique approach to building customer loyalty: it starts internally, by focusing on the company’s culture, which is defined by its employees. Jennifer Lowney learned more from Zappos’ Robert Richman
When I was at The Wall Street Journal, it was pounded into you to write clearly, concisely, and free of jargon; and to write not just for your sources but so your mother could understand it too (or at least your readers’ mothers).
Employee share ownership was once seen as a positive path to productivity and engagement. But stocks not only go down as well as up – these days they swing wildly back and forth. IR Magazine’s Neil Stewart checks in on options and stock grants and how corporations communicate with employee shareowners.
In the military, internal communications defines leadership, often in critical situations, says Colonel Thomas A. Kolditz
Social media is transforming the company intranet from a dusty old file-sharing technology into a lively, people-driven environment
By Anthony Applewhaite 01 December 2011
The internal communications challenges faced by governments – whether in Washington, DC, Brussels or London – are about as complex as it gets
Super Bowl-winning coach Brian Billick tells Brunswick’s Tom Williams about motivating millionaires, staying focused, and why the right questions matter as much as the answers
Internal and external communications differ in subtle but important ways
Under Robert Thomson, the Journal is redefining reporting for the digital age
By Susan Gilchrist 01 December 2011
Creative architecture uses internal spaces to foster interaction and communication, says Rob Gregory of the Architectural Review
Here is a bold statement: Building cooperative relationships with external stakeholders can double the value of your company’s assets
Data security breaches have taken on a new dimension with the rise of “hacktivists,” and require new levels of preparedness
By Mark Seifert 01 December 2011
Zhang Xiang, China’s former Vice-Minister of Foreign Trade and Economic Cooperation, talks to Brunswick’s Jinqing Cai about re-establishing Shanghai as Asia’s premier financial hub
New thinking in psychology, neuroscience, and economics has far-reaching implications for understanding and building reputation
A “cybersmear” is a special kind of virtual attack that risks tarnishing a company’s brand
In China, the phenomenal growth and influence of micro-blogging, or “Weibo,” has revealed an insatiable appetite to share information on topics from pop star gossip to corporate behavior. What should communicators do?
Adrian Newey is probably the most successful racing car designer ever, winning championships with three different Formula One teams, including Red Bull Racing, where he has been Chief Technical Officer since 2006. Here he talks with Brunswick’s Anita Scott
The poignant news of the tragedy as it was first heard was relayed by Marconi wireless operators
In film and on television, PR people, or “flacks,” are usually morally vacuous – or stupid. At least some of them are funny, says New York talent booker Celia Converse
Snapshot of a communications turning point May 15 2011
By Mike France 01 December 2011
