It's business-critical to engage stakeholders where they spend their time and an integrated digital strategy is key to this. Digital communications can no longer be treated as an 'add-on'.
Before joining Brunswick, Bethany was the digital director for the UK Conservative Party, where she developed and implemented the outward facing digital communications strategy across all sections of the organisation. Previously, she worked with a startup nonprofit in the US on social media outreach and led the digital strategy for Boris Johnson’s London mayoral re-election campaign from 2010 – 2012, having started her career in the UK as a consultant across public affairs and communications.
Bethany has a strong understanding of how digital channels can be leveraged to reach stakeholders at all levels, from investors, employees and consumers through to industry leaders and political decision makers. Her clients have included 21st Century Fox, Hitachi Rail, the Energy Networks Association and Novo Nordisk.